post

What is it about cute cartoon images of animals and similarly drawn characters? It seems that we, as humans, are hardwired to love the cutesy critters on our screens. I suppose it all begins in infancy, when we are relentlessly exposed to pictures of bunny rabbits and mice with inordinately large eyes. Page after page of kids’ books are illustrated with a menagerie of winsome anthropomorphised creatures. Exaggerated human characteristics are emblazoned upon the faces of innocent animals from dawn to dusk in the imagined world of nursery rhymes and tales. Cute images: Carry the day, when it comes to kids’ books, cartoons and animations.

Cute Character a Sure-Fire Winner

It begs the question; can you take a cartoon seriously? The world’s large corporations know the power of a cute animal, just have a gander at their advertising. Optus is, seemingly, dedicated to presenting an array of nursery animals to promote their telecommunication services. I wonder at the rational link between telecommunications and cute furry animals, but all that preconditioning during childhood makes the cute character a sure-fire winner in any campaign. Meercats are in high demand for a bevy of advertisers. Puppies and kittens have an affinity with toilet tissue in the minds of many it seems. Cute images: Carry the day across many marketing campaigns..

The Bunny Stands Out

Animals are universally loved and their appearance in campaigns for their own social justice make some sense. The bunny stands out, with its soft fluffy haunches and floppy ears, as a beacon of cute demanding compassion. Luckily for the rabbit, Australians tired of eating it during the Great Depression and it is forever associated with poverty in the minds of older Aussies. Cute creatures like the furry mascots of football teams continue to play their role in our cultural life. Cute images carry the day in many walks of life, it seems.

We Still Believe in Fairy Tales & Miracles

Easter sees the bunny, apparently hiding eggs, but being a mammal rabbits do not procreate via the egg. This is another example of the irrational and mixed up world of religion, where facts don’t matter, it’s only what you believe in. It begs the question; do human beings ever really grow up? If we still believe in fairy tales and miracles in the 21C, how will we cope with the very real challenges ahead of us? Perhaps, a cute hamster or a magical rabbit will deal with climate change and a rapidly overpopulating world.