How to Use Animation for Web Design

Many of us have seen those old PowerPoint presentations at work or from school that include those horrible swooping effects of text which seem to come down and swoop around before landing, or perhaps the notoriously irritating bouncing text mechanism where text drops from the top of the screen to the bottom and seems to bounce like a pixelated little ball. Elements like these and many others are probably what just came to mind when you read ‘animation’ and this is what many people think of when they think of an animated presentation. However, depending on how it is done and the way in which it is designed and structured, adding animation to your website can be a way of drawing users into it to a greater degree and make something eye catching as well.

It’s important not to let previous bad experiences with animation keep you from using animation on your own website. There are a wide variety of animation techniques available through graphic design for websites. Finding the right graphic design for websites, specifically for the websites which you run and operate, is an important part of making an engaging presentation that customers and potential clients will want to see and which will help them relate better to the site.

With the right website designer, you can have animation which is subtle and does not necessarily draw attention to itself, or is done in such a way that it is tasteful and not offensive to behold. Animation should always be done as a way of helping a client engage with your website – it should never be done for the sake of simply showing an animation effect. This leads us to the biggest rule about animation for your website and that is the animation must have a purpose. Purposeless animations are irritating and divert attention away from the more serious meat of your website.

There is one other critically important rule about animation besides that it should not be annoying, should not divert attention away from important elements of your website, and that it must have a purpose – the last rule is it must be well designed. This might seem like a given but there are a wide variety of websites out there which prove that this one should not be taken for granted. The fact is many people may try to save a dollar here or there, or worse yet try and produce animation effects on their own that utterly fail to capture what they are intending and actually can come out looking dated, cheesy, or totally unbecoming of a professional level website.

If your animation looks like it was made cheaply or poorly, that will reflect negatively on you as a business. Your animation should ideally serve a marketing purpose so when an individual thinks about the animation or they see it they are instantly reminded of you and your product not of how much that animation annoys them. Don’t let the animation steal the show but rather let it be a member of the team that helps you sell your website and yourself to your clients for years to come.


Using SEO for Web Design and Web Development

There are tons of different uses of SEO. They include various ones including Web Design and Web Development. SEO is one of the most critical tools on the Web, so it’s thus critical for web designers and web developers not only to use it, but just as importantly, to use it effectively. While people who design and develop websites should certainly have an in-depth knowledge of SEO, it’s quite astonishing that often it’s not the case. However, optimizing web site searches is certainly one way that better websites can be made and improved.

Making Good Websites

One of the biggest mistakes in the world of SEO and web design in an online business is that the two are often perceived as entirely different and separate entities. It shouldn’t be like that. SEO can certainly complement web design, and vice versa. By definition, web design is related to the aesthetic aspect of a website. However, it’s about much more than that, and has a major role in determining an online company’s online presence.

The importance of having a good website is obviously important. However, in terms of designing and developing them, many people are not certain why. In an interesting study, it was discovered that the design of a web was a much bigger factor in whether people had mistrust. Usually it’s related to the elements of web design. Some of the biggest complaints that visitors have in terms of the design of webs include various issues such as pop-up ads, complicated layout, lack of color, etc.

Content Counts

However, components of websites, such as SEO are also very critical. Interestingly, while web design is a key factor in mistrust, research shows that content plays a very critical role in terms of visitors’ trust of particular site. In fact, not only was it a factor, but over 80% say that it’s critical. It’s important to note that not only is the website itself important in terms of content, but also methods that are used to drive traffic to the sites. That includes SEO, for example. It’s critical that users have faith that a website’s content is reliable. Besides that, it’s also true for the search engine optimization content as well.

Relationship between SEO and Web Design

So the key issue is the relationship between web design and SEO. It’s important or developers to have a long-term plan in terms of SEO. Although trends in design often change, it’s important to keep in mind that brands and online presence will last for much longer. There are different approaches to take. What’s important is that SEO be used to drive traffic to the website. If the SEO content is interesting and informative, and the design of the website is interesting, it will exponentially help to boost traffic to the website.

It’s also important to keep in mind that various aspects of web design will have a significant effect on web search rankings. They include issues such as the HTML structure, although there are several other things to consider.